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Getting started

The GitHub brand toolkit is intended to help staff, partners and collaborators create content and material to represent the brand with consistency and confidence.

Welcome to the 101 guide to the GitHub brand. In this section you will get an overview of the content that is included in the brand toolkit and how to work with it in the most effective and educational way.

Who is the brand toolkit for?

This toolkit serves multiple people with different roles, goals and varying levels of institutional knowledge. Here's a list of roles that represent the main audience:

  • External collaborators:

    • Designers
    • Copywriters
    • Strategists
    • Producers
    • Agency art director
    • Event planners

  • GitHub staff:

    • Corporate Marketing
    • Product Marketing
    • DevRel
    • Customer Success
    • Design/Product
    • Copywriters

How to use this toolkit

Here's the step by step checklist the suggest to follow in order the learn the most about the GitHub brand:

  • Step 1: Determine the type of creative you want to make to identify what considerations you need to keep in mind. (More on this below)
  • Step 2: Learn about the principles that represent GitHub as a brand in the brand identity section.
  • Step 3: Get familiar with GitHub foundations.
  • Step 4: Discover how to use our graphic elements.
  • Step 5: Find examples of the type of content you want to create.

Determine your type of creative

A helpful way to get started is by asking yourself a few questions to help determine the type of creative you will be making. This will help point you in the right direction for its look and tone.

  1. Who is the main audience for this creative?
  2. What product pillar does my creative fall under?
  3. Will this creative be used for an expressive moment, or a functional moment?

Looking for working files?

We heavily discourage creating new base graphic elements (e.g shapes and illustrations) and recommend using what is readily available in our libraries to create fresh layouts and compositions.

If you are a contractor or agency working for GitHub, reach out to your point of contact to get access to asset libraries, templates and working files for the designs shown in this guide.

Hubbers looking for assets should reach out to the #brand-marketing-design team.