Type Scale
Our typographic system comes in three sizes: title, headline, and body styles. Each category has its own type scale, suited for its placement and usage. While the font styles and relationships should be consistent across the brand, the point sizes and line-heights are simply a starting point and should be customized for each new environment.
Title styles, as the name implies, are for movie poster moments. These extra large placements should feel graphic, stepping far outside the range of a typical headline. They’re suited for call outs in graphics, details in illustrations, billboards, or unconventional needs.
