Typography

We rely on a handful of fonts to carry forward our brand message, namely Mona Sans, and SF Mono.


Mona Sans

Mona Sans is our primary brand font. We can shift the weight that we choose to use based on context, allowing for a full range of expression.


Examples of Mona Sans font in action


Text hierarchy

We use the full range of font widths, from ExtraBold to Regular, across our brand creative and marketing sites.

Examples of text weights in context


Monospace

This monospaced variant of San Francisco enables alignment between rows and columns of text, and is used in coding environments. SF Mono features six weights and supports Latin, Greek, and Cyrillic scripts.


In brand and marketing, we use Apple’s SF Mono when displaying code.

Example of code written in SF Mono


Deprecated fonts

You might find several designs within our branding that uses the Alliance font. We are actively trying to deprecate the usage of Alliance No.1 and No.2 as we implement Mona Sans as our new primary font.

Example of alliance no. 1 font, which is deprecated