Color

Our color palettes all derive from the Primer library, but are bumped up in saturation for extra vibrancy.

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Primary palette

Our primary color palette anchors around green. In most brand applications it should be the key player. We use neutrals, black, and white to ground it in order to create focus and create a technical but uncomplicated feeling.

Some situations are more suited to a monochromatic color strategy. Here are some pairings which could help create contrast, without competing with the text or call to actions.

Secondary palette

The secondary palette helps support expressive moments in our key art. Big brand moment illustration is the only place where all color might be used simultaneously, and even then only very rarely. These supplementary colors originate from the Primer GitHub palette. They present a range of possibilities for a variety of applications, but our iconic GitHub Green should still be the thread that unites them.

Shows the recommended usage proportions for each brand color.

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Security Color Palette

We leverage blue to communicate trust, reliability, and protection. Use blue accents for marketing and events focused on security-related features. Use the Secondary palette to support in small moments in key visuals if needed.

Although the core brand extends beyond green and neutrals, the Security palette uses stark neutrals for layouts and monochromatic blues in key art. This theme should be used in contexts where security is the primary focus.

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Ai Color Palette

We leverage purple to communicate our intelligence and innovation products. Use purple accents for marketing and events focused on Ai features. Use the Secondary palette to support in small moments in key visuals if needed.

As with the Security palette, the Ai palette focuses the layout colors to stark neutrals, and the key art to monochromatic purple tones. This theme should be used in contexts where Ai is the primary focus.