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  1. Brand Toolkit
  2. brand in action
  3. Swag

Swag

Create swag that people want.

Apparel

Photographs of branded GitHub Universe swag on models

Isolated graphic used on swag apparel from GitHub Universe

Stickers

A chaotic pile of GitHub stickers

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  • Guides

    • Getting started

  • Brand identity

    • Brand attributes
    • Product pillars
    • Voice and tone

  • Foundations

    • Accessibility
    • Color
    • Logo
    • Typography

  • Graphic elements

    • Git lines
    • Grid system
    • Iconography
    • Illustration
    • Key art
    • Layouts
    • Mascots
    • Product UI
    • Shapes

  • Brand in action

    • eBooks
    • Infographics
    • IRL
    • Motion
    • Social
    • Swag
    • Web

  • Motion identity

    • Logo animation
    • Motion guidelines
    • GitHub Asset Generator
    • Primer Marketing UI
    • Primer Product UI