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Social

Engaging with our community through branded social media content means speaking their language while staying true to GitHub's identity. Unlike other brand applications, social media demands a more dynamic and adaptable approach to visual storytelling.

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Contests and giveaways can be a fun way to engage with the community while showcasing the brand’s personality.
Do add lightness that showcases the brand's playfulness.Announcements for events, webinars, or featured speakers should follow the brand guidelines made specifically for that content or event.
Do decorate in small pieces—like a header, surface.Promotions for swag or shop can be as expressive or engaging as needed, but should contain clear branding elements.
Do avoid full photographic coverage, let architecture do its work.Other types of engagement content can feel human, approachable and real. No official branding needed.