When something looks and feels GitHubby to you, you’re experiencing one or more of these brand attributes. Use these attributes as principles or a gut check for your final content piece, or artwork.
Brand attributes explained
Nerdy
GitHub revels in intellectual curiosity, appealing to those who find joy in exploration and knowledge.
Confident
GitHub’s confidence emanates from a deep understanding of our brand’s capabilities and a steadfast belief in our offerings.
Smart
GitHub’s every move is marked by a strategic intellect that guides its decisions and innovations.
Imaginative
GitHub dares to venture into uncharted territories of creativity, offering products and experiences that ignite the imagination of our developers.
Optimistic
GitHub sees challenges as opportunities and views the world through a lens of boundless potential and futuristic optimism.
Application
Not everything we create has to have all five attributes reflected. They should flex up and down based on the audience, the topic, and the medium.