Brand attributes
The GitHub brand attributes are the characteristics that define the brand's personality and guide our decisions. When something looks or feels GitHubby, you're experiencing these brand attributes. All five brand attributes are important. But in certain contexts and experiences, one or two attributes can step forward to take the lead.
Co-branding
We evaluate each cobranding opportunity individually. This ensures both brands are represented clearly and consistently. These templates are our default, but please reach out to GitHub Brand Studio for guidance and approval on logo usage and lockup creation.
Copilot
Copilot is a prominent part of our offering. Its distinctive qualities shouldn't overshadow or feel separate from the core GitHub brand.
Voice and tone
We put brand attributes into action with the right voice and tone. How we do it looks a little different depending on which audience we’re speaking to.