Most graphic assets in this toolkit derive from a grid system. Shapes, illustrations, and layouts are all guided by the same grid for visual harmony and consistency.
The grid
The grid is inspired by the Golden Ratio, and is primarily used as a guideline to inform our designs. We sometimes leave the grid slightly visible in our designs as a textural embellishment, although rarely. Below are quick examples of how we implement the grid. For more information on how to apply the grid to these specific elements, please see their respective sections in this guide.
Shapes
Grid as guidelines for shapes:
Illustration
Grid as guidelines for illustration:
Layout
Grid as guidelines for layout:
Textural embellishment
Grid as a textural embellishment: