Charts and graphs
Our charts and graphs should build trust. Attention to detail, legibility of text, and accessibility are the main priority. This is not the place for illustrations, gradients or adjacent color.
When absolutely essential, color can be used to group complex data.
Diagrams
Like charts and graphs, diagrams should feel clear, technical and instructional. Occasionally color blocking can be used for key pillars (Copilot, Security) or for clarity of information.
Infographics
Some claims aren’t as comparative. In these moments we use icons, type, and simple layout to show the emotions that back up why the numbers matter.
But don’t feel stuck to what’s been done before. In some settings, it’s appropriate to break out of the box to make a bold or striking claim.
